Total Sorority Move – Badass Cosmetic Company Names Lipsticks “Bitch” And “Slut” For Sexual Assault Awareness
Bitch. Whore. Slut. Tease. All these derogatory words against women have been thrown around since they have been invented. Alyssa Skinner has a different idea for these words. What started out as a project in a graphic design college class, has turned into a cosmetic company and a national movement.
The Smear Campaign is a cosmetics company that advocates for healthy and responsible sexual education, awareness and autonomy for women worldwide. They aim to create healthier perspectives of female sexuality and give women the knowledge to make their own choices in regards to sexual, intimate or reproductive health without fear or reprisal. In other words, who says being a slut is a bad thing? Why have we been taught that a woman’s value is tied directly to her sexuality? With all the numbers that we are labeled by, (height, weight, salary, GPA) why do we have to add number of sexual partners to the abyss of societal judgment?
These provocative messages will get people think about why sexual assault victims are blamed, and why sexual freedom for women is frowned upon.