Words change meaning and popularity just as quickly as a tweet or text. And everyday there is an evolution; not only do the definitions of the actual words change but so does the setting in which we use them. For such fluid and inconsequential a thing as words, words have such immense power. So much so that words have created revolutions, beliefs, religions, hope, inspirations, wars, etc. In today’s society everyone has this power, they just don’t realize that they have it and what this power means.
Our mission is to take back the words used against women and change the social conversation about women and sex; creating an open, honest, and equal culture that educates and respects positive female sexuality. We take issue with the idea that a women who is determined, passionate and/or simply doesn’t align with someone else’s ideas is too often labeled a “bitch” and when a women enjoys sex or expresses her sexuality openly, she is labeled a “slut”. We are redefining these terms.
It’s already happening. The words Slut, Whore, Bitch and others like them are already becoming colloquially used in much friendlier of terms. Often even as an affectionate terms – as terms of close friendship, “Hey, Bitch. What’s up?” or “These are my bitches.” or simply as an exclamation, “I’m in LA, bitch!
Using our lipsticks as a tool to physically take back the meaning of these words and wear them quite literally as an empowering statement and a conversation starter. These words are ours now. We determine what they mean and how they’re used. And on top of changing the words connotations, we change the perceptions of female sexuality and a woman’s right to know about her own body, we can affect change in the lives of women worldwide.
As we start our journey out into the world, like a new-born baby, we need some support and love. If you would like to work with us in any capacity please let us know.
Feel free to contact us with any questions!